Logo & signature

The heart is the signature. Every BBS artifact ends with a jadeite heart linking home — that's the whole rule. Lockups are composed from the parts — two wordmarks and one heart — never saved as flattened artwork, so the heart is current everywhere by construction.

The marks

horizontal · theme-tinted
stacked
stacked · all-jadeite
483216
heart · favicon scale

Monochrome · for print and single-color contexts

light bg · ink fill
dark bg · white fill

Clear space

Clear space is one heart-height on every side. Nothing — type, edges, other marks — enters the inner box.

1 ♥1 ♥
Horizontal lockup · clear space equals the height of the heart in the mark.
1 ♥1 ♥
Stacked lockup · same rule. When in doubt, add more, never less.

Minimum sizes

Below these widths the heart closes up and the wordmark stops being legible. Each specimen below is drawn at its true minimum. Total width is a fixed multiple of the cap height — 8.427× horizontal, 4.927× stacked — so divide the width you need by that to get --bbs-lockup-size.

horizontal · min 120px
stacked · min 88px
heart · min 16px

App icon & avatar crops

At icon sizes the heart stands alone — never the wordmark. Centred, with the heart at roughly 55% of the tile.

rounded square · 96
circle avatar · 96
on midnight · 96
small · 48

Heart hierarchy · use in order

01 · default
Solid jadeite
Every BBS artifact. Hero moments, inline text, footers — the signature that says Stephen made it. Always wrapped in <a href="https://builtbystephen.me">.
02 · fallback only
Mono heart
Print, single-color contexts — only if jadeite unavailable.

Never

Red — generic
Blue — fights theme
Purple — not brand
🧡
Any emoji heart

Lockup misuse

The lockup is fixed artwork. Scale it, and nothing else.

Stretched
Rotated
Recoloured
Effects added
Faded out
Parts reordered

On photography & busy backgrounds

Use the white monochrome lockup over imagery, and always lay a scrim under it. Drop your own photos into these slots to test a real one.

white lockup · scrim underneath
Do
jadeite lockup · no scrim
Don't

Signature in context

built by stephen labradorite · electric glow
built by stephen opalite · static anchor
built by stephen jadeite · single-hue glow